The Period Uniform
Creative idea
The Period Uniform integrates reusable period underwear into mandatory school uniforms while embedding menstrual health into school curricula. In Colombia, menstrual stigma and unequal access to products cause girls to miss school, yet school supply lists are a trusted, mandatory purchasing system. By placing period underwear directly onto official school supply lists, the initiative transforms an existing institutional system into a continuous distribution channel. It turns traditional uniforms into tools for health, inclusion, and dignity, shifting menstrual care from an occasional, private burden into a predictable, standardized solution.
Brand name: Somos Martina
Advertiser / client: Somos Martina
Product / service: Somos Martina
Campaign name: The Period Uniform
Agency network: SERVICEPLAN
Agency: SERVICEPLAN GERMANY
Media agency: Mediaplus Group
Web address: https://perioduniform.org/
Agency chief executive officer: Alex Schill
Chief creative officer: Alex Schill
Executive creative director: Franz Röppischer, Lorenz Langgartner
Creative director: Dennis Fritz
Art director: Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser
Copywriter: Babi Puttini, Shruthi Subramanian, Javier Granados
Client account director: Juliana Villegas Currea, Patricia Franco Reyes, Juanita Rodríguez
Photographer: Violeta Zambrano
Illustrator: Adriana Lozano
Film production: We are Demente
Director: Mariana Sanz de Santamaria
Director of photography: Andy Pulido
Music: HOOKED Music, Hastings Audio Network
Screenwriter: Claudia Barral
Agency producer: Vasyl Arovych
Post production: Inmotion AG
Post production producer: Margarita Nikolajeva, Maggy Fischer
Additional company: Work Student: Nina Joster | Motion Designer: Michal Kuśmierz { Senior Editor: Klas Batschkus | Global Chief Creative Officer: Maximilian Florian Schöngen | Managing Partner: Alexander Nagel | Senior VFX Artist: Chaitanya Chandratre | Creative Operations: Sabine Gwinner, Martina Ahrens, Alexandra Grimm | Senior PR Manager: Maria Astraukh | Lead Corporate Communication: Birgit Koch | Composer: Jan Finck Barboza, Robin Überschuß | Music Production: Camilo Remolina | Sound engineer: Oscar Meixner, Rafael Bratfisch Santiago | PR: Karan Novas, Felipe Turlão | CEO & Creative Director: Frank Gräfe | Producer: Juliana Cordoba, Ingrid Beschiroff, Laura María Franco, Valentina Zambrano | Animator: Till Schermer | Gaffer: Wilber Yesid Rojas Torralba
