Visit Pärnu Tourism campaign

Creative idea

Visit Pärnu invited iconic Latvian band Brainstorm on a road trip to their 'concert' in Pärnu. As they travelled through Pärnu County, each stop uncovered another reason to visit – from nature and local food to culture and wellbeing. With every episode, audiences became more convinced the concert was real and excitement kept growing. The final twist revealed the truth: there was no concert yet – the announcement was still to come. The story unfolded through episodic videos, amplified across Meta, Google and TikTok with banners, remarketing and a dedicated landing page, turning curiosity into real travel.

Brand name: Visit Pärnu
Advertiser / client: Visit Pärnu
Product / service: Multi series Digital Campaign
Campaign name: Brainstorm recommends #onceuponatimeinparnu
Agency network: INDEPENDENT AGENCY
Agency: Alpha Agency, Tallin
Media agency: Alpha Agency
Web address: https://visitparnu.com/en/brainstorm-recommends-parnu/
Agency chief executive officer: Lauris Špillers
Chief creative officer: Mārtiņš Kozlovskis
Creative director: Mārtiņš Kozlovskis
Art director: Mārtiņš Blanks, Dāvis Līcītis
Copywriter: Brita Kikas
Designer: Līva Drešere
Account director (agency): Dana Treimane
Client account director: Triin Lorents
Media director: Arnis Lazdiņš
Film production: Artis Millers