ABSOLUT® TABASCO™
Creative idea
We framed the ABSOLUT x TABASCO launch as a discovery rather than a conventional reveal. The film unfolds observationally, exploring a volcanic world where eruptions spill Bloody Mary instead of lava, building intrigue before the brand resolves. Shot on Icelandic terrain and in studio, the direction preserves scale through handheld 4:3 film and documentary aesthetics. Raw elements like dust, lens moisture, helicopter wobble, were embraced to ground the spectacle in realism. The climax reframes the eruption through a pull-out reveal into the iconic Absolut bottle silhouette. Balancing epic scale with directional restraint, the work allows the collaboration to feel discovered rather than declared.
Brand name: Absolut Vodka
Advertiser / client: Wieden + Kennedy London
Product / service: Absolut Vodka
Campaign name: ABSOLUT® TABASCO™
Agency network: INDEPENDENT AGENCY
Agency: Wieden + Kennedy London
Additional company: Production company: ProdCo. Music: Wieden + Kennedy Music. Sound design / Mix: Pitch & Sync. VFX: Time Based Arts. KV retouching: Stanley’s Post.
Production company: ProdCo.
Web address: https://youtu.be/1FBVEfTIGVg?si=m3gwmEpUSliq5FJr
Agency chief executive officer: Ryan Fisher
Chief creative officer: Ana Balarin, Hermeti Balarin
Creative director: Freddy Taylor, Philippa Beaumont
Art director: Hernan Dietrich
Copywriter: Nick McHugh
Designer: Design Director: Adam Hunt, Phil Rosieur. Designer: Harry Wakefield, Ananya Mohan, Magda Tritto.
Account director (agency): Hazel Mc Partlan / Laura Simmons / Flynn Leslie
Strategic planner / strategist: Lara Janani
Senior planner: Brian Ritter
Pr director: Samira Sorzano
Photographer: Marino Thorlacius
Director: Leigh Powis
Director of photography: Jeremy Cox
Music: Wieden + Kennedy Music
Agency producer: Chloe Bradley
Post production: Time Based Arts
Post production producer: Chris Aliano
Additional company: THE ABSOLUT GROUP
CEO: Stéphanie Durroux
Global VP: Craig van Niekerk
Global VP: Deb Dasgupta
Brand Communications Director: Monica Jungbeck
Brand Communications Director: Filip Kiisk
Director, Creative Content: Giancarlo Martins
Global Brand Director, Strategy, Portfolio and Innovation: Michael Holmes
Global Brand Director, Strategy, Portfolio and Innovation: Luana Lurillo
Design & Product Manager: Taylor Schmidt
Brand Strategist: Thomas Eon
