The Hermit

Creative idea

Owning a home is one of life’s most meaningful milestones, a symbol of security and stability, yet the path to it is rarely easy. Our concept captures this journey through the allegory of a hermit crab. A creature born without a shell, searching the seabed for a place that truly fits, facing options that are too small, too heavy or simply not right. Through this emotional metaphor, we position Piraeus Bank and the “HOME 25” mortgage as the trusted partner that turns uncertainty into confidence, helping people move from searching to finally calling a place their own.

Brand name: Piraeus Bank
Advertiser / client: Piraeus Bank
Product / service: Home Loan “Home 25”
Campaign name: The Hermit
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory
Creative director: Andreas Dimitroulas, George Tsokanos
Art director: Nikos Andriopoulos, George Pavlidis
Copywriter: Nikolas Maravelis
Additional company: Aleksiewicz Orestis/Motion Designer Kostopoulos Kanaris/Graphic & Motion Designer Kanellopoulos Andreas/Motion Designer Stratigos Dimitris/Account Supervisor Davari Martha/Account Supervisor