Before & After

Creative idea

Reporting today is highly fragmented. Conflicts that once dominated headlines quickly fade as the news cycle moves on, while polarized discourse, social media and AI-generated content amplify selective and simplified narratives. The result is a partial reality where major wars are seen in fragments, obscuring scale and reducing empathy. Oxfam, a leading NGO working in conflict zones against inequality, poverty and injustice, challenged us to refocus attention on forgotten crises and encourage awareness and donations. We responded with satellite views of Gaza, Sudan and Ethiopia revealing full scale of destruction from above, removing mediation and letting evidence speak for itself.

Brand name: Oxfam
Advertiser / client: Oxfam
Product / service: Oxfam
Campaign name: Before & After
Agency network: dentsu
Agency: Dentsu Creative Italy, Milan
Media agency: Carat Italy
Production company: Karen Film
Chief creative officer: Riccardo Fregoso
Executive creative director: Gianluca Nucaro, Stefano Tunno, Giulio Frittaion
Copywriter: Francesca Borgonovo
Designer: Gabriele D’Aguì
Film production: Karen Film
Agency producer: Tommaso Pellicci, Alessandro Naboni
Additional company: Senior Art Director, Dentsu Creative Italy: Flavia Conti Head of Design, Dentsu Creative Italy: Laura Liguori Senior Motion Designer, Dentsu Creative Italy: Matteo Milone Senior Designer, Dentsu Creative Italy: Stefano Trolese Stefano Trolese, Senior Designer, Dentsu Creative Italy Gabriele D’Aguì, Designer, Dentsu Creative Italy Chiara Lamera, Growth Manager, Dentsu Creative Italy Mattia Fundarò, Client Executive, Dentsu Creative Italy