An Award That Makes Care Visible

Creative idea

We designed an award that makes care visible. The art direction transforms the idea of family-based care into a tactile object: a brick representing the foundations needed for children to grow up in families, not institutions. Its contrasting materials — solid aluminium and warm wood — express the relationship between systemic structure and human care. The minimalist form avoids conventional award aesthetics, letting material and interaction carry the meaning. A custom thermochromic surface reacts to body temperature: when held, human warmth leaves visible traces that gradually disappear. Every visual and material choice serves one idea: care may be invisible, but its impact can be felt.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Family-Based Care Advocacy & Recognition Programme
Campaign name: An Award That Makes Care Visible
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Web address: https://ukraineforeverychild.org.ua/en/bca
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Olena Horobets
Copywriter: Daria Tarasevych
Designer: Olena Horobets
Client account director: Hanna Savchuk
Additional company: Yurii Stetsiuk, How Production