The Festive Set

Creative idea

The 'Festive Set' ('Świąteczny Secik') campaign creatively combined sports, LEGO building, and holiday joy. Moving beyond a standard celebrity endorsement, the campaign presented world-class champion Iga Świątek in a warm, festive light, showcasing her authentic love for LEGO. Serving as the central figure, Iga helped transform the traditional tennis court into a magical space for family play. From sharing holiday builds on social media to engaging with fans at the live MERA courts event, her presence inspired families to 'Serve a Festive Set' and celebrate together, proving that some sets are won, but the best are built.

Brand name: LEGO Polska
Advertiser / client: LEGO Poland
Product / service: LEGO Christmas Campaign
Campaign name: Iga Świątek x Lego serve the Festive Set
Agency network: INDEPENDENT AGENCY
Agency: GoldenSubmarine
Media agency: Starcom Polska
Production company: Golden Production
Agency chief executive officer: Grzegorz Krzemień
Executive creative director: Dorota Bubka-Graca
Creative director: Dorota Bubka-Graca
Art director: Piotr Stasiak (Head of Creative Team)
Copywriter: Piotr Cyran
Account director (agency): Karolina Gruca
Client account director: Wiktor Dzik
Media director: Robert Ploch (Starcom)
Photographer: Zuza Krajewska
Event production: Katarzyna Wysocka-Bodurkiewicz, Fabryka Zabawek