Real Listening Age

Creative idea

At the end of 2025, Spotify Wrapped sparked a new obsession: Listening Age. For Dôvera, the biggest private health insurer in Slovakia, it was an opportunity to turn entertainment into prevention. We hijacked Spotify’s viral cultural moment and created “Real Listening Age”: a Spotify playlist that doubled as a simple and accessible hearing test. By listening to a series of carefully selected high-frequency sounds, users could compare their hearing age with their actual age. If their Real Listening Age was older than expected, we encouraged them to book a hearing checkup.

Brand name: Dôvera Health Insurance Company
Advertiser / client: Dôvera Health Insurance Company
Product / service: Preventive Hearing Checkup
Campaign name: Real Listening Age
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Web address: https://www.dovera.sk/
Agency chief executive officer: Rastislav Bahurinský
Chief creative officer: Juraj Kováč
Creative director: Juraj Kováč
Art director: Martin Jaňák
Copywriter: Lucia Kekeňák, Juliána Odziomková, Daniel Vachuna
Designer: Oto Lazar
Account director (agency): Jana Migrová
Strategic planner / strategist: Juraj Kováč
Music: Martin Jaňák