GET AUT ROOM

Creative idea

For many people, the world of autistic children remains unfamiliar. We believe that some messages can't be communicated through traditional media. They have to be experienced. That's why we created our own medium. Instead of explaining autism, we designed and built GET AUT ROOM from the ground up, an escape room that simulated the sensory world of an autistic child. It became the campaign's central communication platform, while authentic participant reactions transformed one live experience into content for online film, influencer marketing, PR, radio and social media.

Brand name: Spolu AUT, o.z.
Advertiser / client: Spolu AUT, o.z.
Product / service: NGO
Campaign name: GET AUT ROOM
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: MADE BY VACULIK
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Creative director: Ivana Polohová
Art director: Filip Šufliarsky
Copywriter: Timea Juríčková
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová ,Terézia Šabová
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Post production: Patrik Pavlis
Additional company: Social Media Manager: Kristína Kačániová Account Executive: Lucia Kinčešová Production: Zuzana Hlavčáková Sound design: Bajko Production Assistant: Sabína Palušová Set design: Bianka Radačovská Set construction: Pavol Sklenár, Zuzana Hlavčáková, Bianka Radačovská