My Connection

Creative idea

Seniors often feel disconnected from the digital world, lacking confidence to use tools that could improve their lives. Traditional tutorials tend to be too complex or technical, widening the gap instead of closing it. To address this, Hrvatski Telekom created My Connection, a tabloid that teaches digital skills through storytelling. Designed to feel familiar, it features sections like romance, crime, lifestyle, astrology, and puzzles. Each story explains a specific technology in a simple, natural way. QR codes link to video tutorials, enabling self-paced learning. Altogether, the magazine introduces more than 50 digital concepts, making learning accessible, and relevant for audiences.

Brand name: Hrvatski Telekom
Advertiser / client: Hrvatski Telekom
Product / service: Telecom
Campaign name: My Connection
Agency network: OGILVY
Agency: Imago Ogilvy, Zagreb
Digital agency: DRAP
Additional company: -
Production company: RRGR
Web address: https://www.hrvatskitelekom.hr/
Chief creative officer: Darko Bosnar
Creative director: Jerko Mihaljević
Art director: Vesna Ibrisimovic
Designer: Danijel Renić
Account director (agency): Petra Mikloš
Strategic planner / strategist: Josip Buzov
Digital strategist: Brigita Krog
Additional company: Nela Fegić Moguljak, Executive Director & Head of Digital Dina Dretvić, Executive Director & Head of Creative Strategy, Hana Barbir, Account Dario Ambruš, Social HT Mirela Sertić Janković, Head of Digital Marketing and Production Section Vedrana Mamić Dumančić, Digital Marketing Expert Gorana Jelić Vlatković, Multimedia Design Expert Martina Budimčić, Digital Content Editor DRAP Glavor Željko, Librić Lovro, Stjepan Postić, RRGR Jurica Ester, Vita Friščić, Hendlaona