The Austrian Bike Bell
Creative idea
The bicycle bell is a universal trigger for tension between cyclists, pedestrians and drivers. Austria Tourism turned it into a direct invitation to be friendlier. We created the world’s friendliest bicycle bell, translating Austrian sounds of joy into a unique musical signal. The campaign targeted cycling and travel audiences across Germany, the Netherlands and the Czech Republic, using film, influencers, test rides and activations to drive specific bike interested target groups to the website, where they could download the open-source blueprint and reproduce the bell themselves.
Brand name: Österreich Werbung / Austrian Tourism
Advertiser / client: Österreich Werbung / Austrian Tourism
Product / service: Tourism
Campaign name: The Austrian Bike Bell
Agency network: SERVICEPLAN
Agency: Serviceplan Austria
Media agency: dentsu X
Digital agency: Pyro Pyro
Web address: https://www.austrianbikebell.com
Agency chief executive officer: Alex Schill
Chief creative officer: Matthias Piskernik
Creative director: Axel Spendlingwimmer, Michael Maier
Art director: Marina Mrvka
Copywriter: Michael Maier
Client account director: Christoph Oberlechner, Raphaela Frauscher
Managing director: Marion Janda
Film production: Fora Ultra
Director: Sinisa Vidovic
Additional company: Composer: Walter Werzowa, Julius Meisse;
Bell Production: Swope Design Solution;
Account Manager: Madlen Berger
