dok.ua - autoparts

Creative idea

You can truly master only one thing. For dok.ua, it’s auto parts.
 To prove it beyond advertising, we created a limited-edition line of car fresheners made by true perfume non-experts. The scents were deliberately terrible: “Garlic Breath”, “Grandpa’s Car” and “Teenager’s Room”. That’s how the worst car fresheners became the clearest proof of auto parts expertise.

Brand name: dok.ua
Advertiser / client: dok.ua
Product / service: retail/e-commerce
Campaign name: You can truly master only one thing
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://dok.ua/
Additional company: Creative directors: Maksym Boritko, Dmytro Liutyi
 Creative producer: Alisa Zelenska
 Creative: Bohdana Sadzhenytsia
 Visual artists: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olia Severynova
 Head of influencer marketing: Valeriia Teliatnyk
 Strategy Director: Ivan Filippov
 Team Lead: Anastasiia Yaroshenko
 Project manager: Yana Soloshenko
 Lead Strategist: Dmytro Kulakov
 Strategist: Marta Hataliak
 Support Strategist: Sofiia Baliasevych Co-founders(client): Volodymyr Sorochan, Andrii Dashkevych
 Head of Marketing(client): Vanda Lytvynenko
 Head of Product(client): Volodymyr Lukianenko