How m:tel Montenegro Grew Siguran Net Sales by 932% in One Month

Creative idea

The solution was Siguran Net Month: a fully integrated, omni-channel cybersecurity campaign built on three parallel pillars: A through-the-line marketing campaign carried one creative concept – 'Who else is watching your screen?' – across TV, radio, billboards, PR, online, influencers, social, and a redesigned landing page. An internal communications campaign turned every m:tel employee into an ambassador of digital security through posters, email, and events. A B2C and B2B sales competition drove frontline activation with trainings, a live leaderboard, incentives, and a main-prize trip to Barcelona. Whalebone and m:tel worked hand in hand from a November 2025 workshop to the April 2026 launch.

Brand name: m:tel Montenegro
Advertiser / client: m:tel Montenegro
Product / service: Siguran Net
Campaign name: Secure Net Month
Agency network: INDEPENDENT AGENCY
Agency: Whalebone, Brno
Additional company: m:tel Montenegro
Web address: https://mtel.me/
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