dok.ua - autoparts

Creative idea

Buying car parts comes with uncertainty: 
is it the right one, is it certified, is the price fair? And in a category dominated by large marketplaces, dok.ua needed to make its specialization easy to remember. So we focused on one clear truth: you can truly master only one thing.
 Across TV, OOH, digital, and activations, dok.ua specialists failed at everything outside their field to prove the point: dok.ua truly masters one thing — auto parts.

Brand name: dok.ua
Advertiser / client: dok.ua
Product / service: retail/e-commerce
Campaign name: You can truly master only one thing
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://dok.ua/
!n/f[label_opt1:]: 1
Creative director: Maksym Boritko, Dmytro Liutyi
Copywriter: Bohdana Sadzhenytsia
Designer: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olia Severynova
Account director (agency): Alisa Zelenska
Strategic planner / strategist: Ivan Filippov
Senior planner: Anastasiia Yaroshenko, Yana Soloshenko,
 Dmytro Kulakov, Marta Hataliak, Sofiia Baliasevych
Pr director: Valeriia Teliatnyk
Film production: Tomin Film
Director: Oleg Tomin
Agency producer: Alisa Zelenska
Additional company: dok.ua Co-founders: Volodymyr Sorochan, Andrii Dashkevych
 Head of Marketing: Vanda Lytvynenko
 Head of Product: Volodymyr Lukianenko