Kaja Umek - Slovenia's First AI Influencer

Creative idea

How do you sell artificial intelligence to people who don't trust it? With radical transparency. We created Kaja Umek — Slovenia's first AI influencer, who doesn't hide the fact that she's artificial. We put AI front and center: in our devices and in our communication. Kaja is 100% created with generative tools — from her personality to her replies to comments. She herself became proof of what AI in our phones can do.

Brand name: Telemach Slovenija
Advertiser / client: Telemach Slovenija d.o.o.
Product / service: Telemach brand smart devices
Campaign name: Kaja Umek - Slovenia's First AI Influencer
Agency network: INDEPENDENT AGENCY
Agency: / (no agency, this was an in-house project)
Web address: https://www.tiktok.com/@kaja.umek
Creative director: Klemen Bobnar
Client account director: Nina Usnik