Real Listening Age

Creative idea

In 2025, Spotify Wrapped sparked a new obsession: Listening Age. For Dôvera, Slovakia’s biggest private health insurer, it was an opportunity to transform a viral audio trend into a preventive health experience. We hijacked Spotify’s cultural moment and created “Real Listening Age”—a Spotify playlist that doubled as an accessible hearing test. The playlist was built around carefully selected sound frequencies that tested users’ hearing range. Instead of revealing the age of your music taste, it revealed the age of your hearing - your Real Listening Age. If it was higher than expected, we encouraged people to book a hearing checkup.

Brand name: Dôvera Health Insurance Company
Advertiser / client: Dôvera Health Insurance Company
Product / service: Preventive Hearing Checkup
Campaign name: Real Listening Age
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Web address: https://www.dovera.sk/
Agency chief executive officer: Rastislav Bahurinský
Chief creative officer: Juraj Kováč
Creative director: Juraj Kováč
Art director: Martin Jaňák
Copywriter: Lucia Kekeňák, Juliána Odziomková, Daniel Vachuna
Designer: Oto Lazar
Account director (agency): Jana Migrová
Strategic planner / strategist: Juraj Kováč
Music: Martin Jaňák