Furworks

Creative idea

Greeks are so used to loud celebrations that our excitement often overrides compassion. This can lead to the excessive use of fireworks all year round. The Ministry of the Interior, alongside the Special Secretariat for the Protection of Companion Animals, highlights an issue pet owners know all too well: fireworks can cause panic in pets. Low-noise pyrotechnics are available, but few see the point in using them. So, we had to make people look twice: through a series of print ads featuring a visual illusion. It’s not a celebration without fireworks. But it can be a celebration without the bang.

Brand name: Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Advertiser / client: Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Product / service: Greek Ministry of the Interior & Special Secretariat for the Protection of Companion Animals
Campaign name: Furworks
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory
Additional company: Gravity The Newtons
Chief creative officer: Andreas Grigoriadis
Executive creative director: Giannis Sorotos
Creative director: Chrysis Neophytou
Art director: Markella Plianthou
Copywriter: Dionysia Lampadariou
Account director (agency): Sofia Kornarou