dok.ua - autoparts

Creative idea

Buying car parts comes with uncertainty: is it the right fit, is it certified, and is the price fair? And when people are uncertain, they do one common thing — they look for reviews. So, we gave people exactly what they wanted. 
We put reviews about dok.ua, an auto parts store, in places where they were impossible to miss: outdoor billboards. The twist? These were negative reviews — but about haircuts, dumplings, and shoe repairs. Because you can truly master only one thing. For dok.ua, it`s auto parts.

Brand name: dok.ua
Advertiser / client: dok.ua
Product / service: retail/e-commerce
Campaign name: You can truly master only one thing
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://dok.ua/
Creative director: Maksym Boritko, Dmytro Liutyi
Copywriter: Bohdana Sadzhenytsia
Designer: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olia Severynova
Account director (agency): Alisa Zelenska