Unusual Friday night out

Creative idea

A MultiSport card is a corporate employee benefit that provides a monthly subscription for unlimited access to a large network of sports, fitness, and relaxation facilities. In the last friday of march they organize yearly a donation campaign for disadvantaged children. The problem: Friday is the least visited day of the week. Our creative: We presented our sport activities as an opportunity to socialize & switched: – the romantic dinner with a yoga training – the friends night out with a table tennis – the Friday bar night out with the protein bar at the gym

Brand name: Multisport
Advertiser / client: Multisport
Product / service: Corporate wellness program
Campaign name: Unusual Friday night out
Agency network: INDEPENDENT AGENCY
Agency: together&, Sofia
Web address: https://benefitsystems.bg/
Creative director: Nikolay Stoynov
Art director: Sofroni Milev
Copywriter: Tsvetana Ilieva
Designer: Polina Haralambova
Client account director: Presiyan Kirilov
Managing director: Presiyan Kirilov
Strategic planner / strategist: Presiyan Kirilov