Voices of Humanity

Creative idea

The European Union sought to create a campaign targeting 25-45-year-olds in ten selected EU Member States with low to medium awareness about International Humanitarian Law which is a set of rules that seek to limit the effects of armed conflict. We created a 360 campaign centered around an anchor piece of media, a 15-minute documentary that premiered at film festivals around Europe. The film follows three humanitarian workers in volatile areas—Ukraine, Gaza and Sudan. By showcasing the normalcy they try to retain in combat zones, we created a new way to document war.

Brand name: Voices of Humanity
Advertiser / client: European Commission
Product / service: European Commission
Campaign name: Voices of Humanity
Agency network: VML
Agency: VML Copenhagen
Media agency: Ogilvy Social Lab Brussels
Additional company: 27 Kilometer Entertainment GmbH
Production company: 27 Kilometer Entertainment GmbH
Web address: https://www.youtube.com/watch?v=TLRfl1iaA_Y
Agency chief executive officer: Chris Myers
Chief creative officer: Jens Waernes
Executive creative director: Cory Smith
Art director: Nils Bittmann-Meyers
Copywriter: Connor Fabits
Account director (agency): Nicole Wittenborg
Client account director: Taryn Bownes
Managing director: Tina Bielawska
Strategic planner / strategist: Hervé Paques
Senior planner: Imanol Iturria
Film production: Tim Beblo & Tobias Bucher
Director: Kai Sehr
Director of photography: Joshua Stäbler & Lukas Willasch
Music: California Music / Kristian Nord & Julius Von Maldeghem
Post production: Jannis Gasser
Post production producer: Jannis Gasser