Face ID

Creative idea

Young people today travel differently. If there is one truth in their financial world, it is this: speed is everything. In an era where Gen Z expects nearly everything to be instant, it’s no surprise they’re demanding the same of their money. Whether it’s booking last-minute flights or splitting bills between friends, the frictionless, fast, and flexible expectations of younger consumers are setting the new standard. Gen Z doesn’t just expect real-time interactions, they demand them. How does that affect their consumer behaviour? As more than 80% of Gen Z use iPhones, they lead the global shift toward mobile payments, with over 85% of them using Apple Pay regularly. This creates a simple insight for Mastercard: It’s not only about preference anymore. Their faces are becoming a literal passport to possibility and their smiles a key to unlocking new experiences. The best thing about traveling is that it makes us experience our freedom to the fullest. And for Mastercard, true freedom in travel is not the ability to pay anywhere, but the moment you no longer have to think about paying at all. The three posters show us different travel experiences: Lake Bled as a destination, Paris as an experience and Barcelona as an adventure. The smiling Face ID authentication icon sits over the visual, “unlocking” the experience for us. Together they connect the concepts of travel, payment and technology in one simple message: The same smile that shows you’re enjoying the world can also be the thing that unlocks it.

Agency: THIS IS LOCCO, Bratislava
Authors: Tomáš Klas