EVERYTHING ELSE DISAPPEARS

Creative idea

INSIGHT When we travel, we want to think about what we’ll see and experience, not how we’ll pay for it. Uncertainty around payments takes our attention away from what really matters: the experience itself. BIG IDEA WORLD. ONE TAP AWAY. EVERYTHING ELSE? DISAPPEARS. When payment is right at your fingertips—quite literally one tap away—it becomes something you don’t have to think about. Simple, seamless and almost invisible, wherever in the world you are. All the questions and worries around paying fade into the background, leaving you free to focus on what truly matters when you travel—discovering, experiencing and being fully in the moment. EXECUTION We ask questions around payments in some of the world’s most desirable destinations—and give typography a twist. The questions gradually fade into the background, rendered in an almost disappearing typeface, while the destination names remain clear and visible. As the payment-related worries disappear, the destinations stay in focus. The visual treatment naturally leads to the final line—turning the typographic device into a metaphor for how Mastercard makes payment fade away, so the experience can take center stage. BRAND CONNECTION Mastercard is the reason the questions fade—accepted across borders, currencies and counters, it removes the one variable that turns a trip into a calculation. What disappears is the friction, never the experience. TAKE OUT When paying while traveling is smooth, all worries disappear.

Agency: Feeders Agency, Warsaw
Authors: Daria Biarezina; Oliwia Cygan