Citroën Stressless Mattress

Creative idea

During the war, stress, anxiety and sleep deprivation became everyday challenges for millions of Ukrainians. As a brand known for comfort, Citroën saw an opportunity to help in a way that was authentic to its purpose. The brand created Stressless Mattress, a custom-designed mattress fitted to the new Citroën C5 Aircross, transforming the vehicle into a space for rest and recovery during air-raid alerts at underground parkings and long stressfull journeys. Rather than talking about care, Citroën made it tangible. The project addressed a genuine wellbeing challenge while demonstrating how a product benefit can create meaningful value for people.

Brand name: Citroën
Advertiser / client: Citroën Ukraine / Stellantis
Product / service: New Citroën C5 Aircross
Campaign name: Citroën Stressless Mattress
Agency network: Leo Constellation
Agency: Leo Kyiv
Media agency: Starcom Kyiv
Additional company: Publicis Content, Kyiv
Web address: https://info.citroen.ua/c5ac-landing/#mattress
Agency chief executive officer: Svitlana Zagidko
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Semen Stakhov
Account director (agency): Tetiana Dekhtiarenko
Strategic planner / strategist: Andriy Lutsenko
Agency producer: Taras Dzhumaha
Post production: Dmytro Pokrason
Digital creative: Anastasiia Horodetska
Additional company: Olena Bakum-Ramola, Leader of Creative Business Alisa Hryboiedova, Account Manager Publicis Content: Solomia Lob, Branded Content Head Anastasiia Kanonska, Head of SMM&Production Kateryna Oliinyk, Influencer Content Lead Yaroslav Mudriak, Integration Strategy Lead Tetiana Rubets, Integration Team Lead Halyna Kozlova, Integration Team Senior Manager Oksana Pobereznichenko, Junior Branded Content Manager Sofiia Ivanova, Junior Influencer Marketing Manager Olga Buzunova, Managing Director, Publicis Content