Doctor

Creative idea

Many veterans return home without visible injuries, yet parts of the war can remain with them long after the fighting ends. We wanted to make this invisible experience something another person could actually perceive. So we used a stethoscope — a familiar tool for hearing what happens inside the body — to reveal what cannot normally be heard. When a doctor listens to a veteran, instead of a heartbeat he hears helicopter rotors, gunfire and explosions. Nothing from the battlefield is shown. Echo of War makes the invisible audible.

Brand name: Metiv
Advertiser / client: Metiv
Product / service: Mental Health program: Peace of Mind
Campaign name: Echo of War
Agency network: INDEPENDENT AGENCY
Agency: KolyshevC&D Tel-Aviv
Production company: Kol Creative Production
Web address: https://peaceofmind.org.il/home-english/
Creative director: Maksim Kolyshev
Art director: Ekaterina Khrustaleva
Copywriter: Maksim Kolyshev
Designer: Ekaterina Khrustaleva
Film production: Kol Creative Production
Director: Maksim Kolyshev
Director of photography: Yan Yasinsky
Agency producer: Alena Milova
Additional company: Sound Design: Kristian Shatov, Makeup: Svetlana Lumer, Producers: Roma Shlubsky, Lisa Shevchenko, 2nd DOP Fyodor Dudarev, Gafer: Eugeny Deltzov, Sound: Philip Klementev