THE REAL STREET FOOD

Creative idea

For most, 'street food' means a trendy gastro experience. But for unhoused people, it’s literal “food off the street” - discarded leftovers from the trash. We used this social contrast to raise funds for warm meals provided to the unhoused by NGO Vagus. Instead of charity campaigns relying on pity, we highlighted the cruel irony behind the term 'street food.' We respectfully brought the message 'Where our street food ends, theirs begins' to life across TV, radio, and foodie spaces, confronting society with the invisible hunger hiding right next to their favorite food spots.

Brand name: NGO Vagus
Advertiser / client: NGO Vagus
Product / service: Food aid for the unhoused
Campaign name: THE REAL STREET FOOD
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Creative director: Jakub Kuvik
Art director: Radek Dajcar, Peter Baslik, Tomas Banik, Adam Baca, Adrian Juriga
Copywriter: Janka Harakalova, Marika Tisonova, Vlado Kurek, Michaela Markuskova, Adam Baska, Jaroslav Vigh
Account director (agency): Zuzana Zazikova
Managing director: Kamil Charvat
Strategic planner / strategist: Pavol Paulenda
Film production: Hitchhiker Films
Director: Dano Dekan
Music: Vladimir Bajko Bajnoci
Additional company: Account Manager: Kristina Sykorova Camera: Martin Chlpik Grading: Lucia Kovalova Production Manager: Michal Gogh, Ivan Hulik