The wild went live

Creative idea

Albanians are proud of their country’s natural beauty. But many don’t see what they are at risk of losing. So we made endangered wildlife impossible to ignore. On International Biodiversity Day, protected species appeared beside news anchors across three national TV channels. A campaign film then brought them into Tirana’s streets, imagining flamingos and other species reclaiming the city. From there, they moved onto outdoor screens, social feeds and phones through AR. The idea was simple: People protect what they notice. If wildlife couldn’t make the news, we’d make it breaking news.

Brand name: EU4GreenGen
Advertiser / client: EU4GreenGen
Product / service: Biodiversity Awareness Campaign
Campaign name: Protect nature, while you still can.
Agency network: McCann
Agency: McCann Tirana
Additional company: GDSI: Project Implementation & Coordination
Production company: Clique.al
Web address: https://mbronatyren.europeishere.al/
Creative director: Flonia Vasia Gjollma
Art director: Nertila Pere, Gerald Syka, Belar Rama
Copywriter: Flonia Vasia Gjollma, Ani Xhafa
Designer: Grejsi Rudi, Erjeta Murrja
Client account director: Çeltina Lloshi
Media director: Eda Brahimi
Managing director: Suela Shtylla
Director: Besmir Limani
Screenwriter: Flonia Vasia Gjollma, Ani Xhafa
Digital creative: Silvana Gjika
Additional company: Ditmar Kolaj - 3D & CGI Artist Georgios Chatzigiagkou - Regional Director, South-East Europe, GDSI Miriam Neziri Angoni - Communication Campaign Expert &Team Leader, EU4GreenGen