The Song of Discord

Creative idea

We took one of the nation’s oldest symbols of harmony – the songs of concord – and turned it upside down by creating The Song of Discord. The song featured folk singers who, instead of complementing one another, argue over some of the country’s biggest modern disagreements using a traditional folk dialect. Through this, we aimed to touch on topics that are deeply personal to the nation as a whole. Our main objective was to convince the audience that the lack of civilised discussion has gotten out of hand and to encourage more people to attend.

Brand name: Būtent!
Advertiser / client: Būtent!
Product / service: Lithuanian discussion festival
Campaign name: The Song of Discord
Agency network: INDEPENDENT AGENCY
Agency: TRUTH.
Production company: Full Screen
Web address: https://diskusijufestivalis.lt/
Agency chief executive officer: Kotryna Gudmanė
Creative director: Ugnius Mikšta
Art director: Barbara Maliuk-Grimalė, Kristina Makštutytė
Copywriter: Žygimantas Mitkus
Designer: Gintarė Kunigonytė, Paulė Čyžaitė, Nerijus Jasinskas
Client account director: Vaiva Savickė
Strategic planner / strategist: Tomas Bartninkas
Illustrator: Beatričė Gruzdytė
Director: Petras Skukauskas
Director of photography: Petras Skukauskas
Music: Vilnius Folklore Ensemble “Labingis”
Additional company: Viktoras Vaupšas – Sound Engineer (Papagoose) Vytas Rasimavičius – Sound Engineer (Papagoose)