Life-Saving Eggs

Creative idea

In Slovakia, testicular cancer is rising — but prevention is seen as weakness, and men avoid it. The only people men listen to about visiting doctors are their wives. So we found the hidden key. In Slovak, the word vajcia means both 'eggs' and 'testicles.' Every Easter, women give men hand-painted eggs as symbols of life. For weLive, Slovakia's first male cancer support group, we hacked this tradition. We turned the anatomical models that medical students train on to learn how to feel for tumors into traditional Easter eggs. Each has the exact textures and lumps for self-examination. The Life-Saving Eggs. A tradition turned into a tool that saves lives.

Brand name: weLive
Advertiser / client: weLive
Product / service: Testicular cancer prevention
Campaign name: Life-Saving Eggs
Agency network: INDEPENDENT AGENCY
Agency: Free Andy, Bratislava
Production company: Free Andy
Web address: https://welive.sk
Agency chief executive officer: Juraj Bartoš
Chief creative officer: Juraj Bartoš
Executive creative director: Juraj Bartoš
Creative director: Juraj Bartoš, Tomáš Slobodník
Art director: Karol Krištofovič, Martina Valíčková
Copywriter: Marek Surovec, Eva Myjavcová
Designer: Tereza Kopecká
Account director (agency): Veronika Zacharová
Client account director: Veronika Zacharová
Managing director: Emil Myjavec
Strategic planner / strategist: Emil Myjavec
Photographer: Tereza Kopecká
Additional company: Videomaker: Eva Petrželová