YOUR WORLD CUP

Creative idea

The 2026 FIFA World Cup in the States was too far, too expensive, and broadcast too late for Polish fans. To make matters worse, Poland failed to qualify. Millions of fans lost the chance to celebrate their favorite sport. Warka—a brand deeply rooted in the hearts of Polish football fans—couldn’t let it slide. We created our own World Cup in 'the States'—Subcarpathia, Poland. Backed by locals, activists, and media, we brought back the pride and joy of watching YOUR team in YOUR World Cup.

Brand name: Grupa Żywiec
Advertiser / client: Grupa Żywiec
Product / service: Warka
Campaign name: YOUR WORLD CUP
Agency network: INDEPENDENT AGENCY
Agency: Altavia Kamikaze + K2, Warszawa
Web address: https://warka.com.pl/mistrzostwa
Executive creative director: Mikołaj Stefański
Art director: Michalina Przestrzelska
Copywriter: Michał Orlikowski
Designer: Maciej Anwajler
Account director (agency): Aleksandra Siwierska
Additional company: Social Media Manager: Kamil Markowicz, Account Manager: Karolina Skutnik, Michał Kowalski