Citroën Stressless Mattress

Creative idea

The launch of the new Citroën C5 Aircross inspired a product innovation rooted in a real human need. During the war in Ukraine, cars became places where people often waited at underground parkings during air-raid alerts or rested during long, stressful journeys. To transform Citroën Advanced Comfort® into a tangible experience, we created the Stressless Mattress, a custom-designed mattress perfectly fitted to the interior of the C5 Aircross. Instead of simply claiming superior drive comfort, we designed a product that turned the vehicle into a functional space for recovery, demonstrating the brand promise through relevant real-life use.

Brand name: Citroën
Advertiser / client: Citroën Ukraine / Stellantis
Product / service: New Citroën C5 Aircross
Campaign name: Citroën Stressless Mattress
Agency network: Leo Constellation
Agency: Leo Kyiv
Media agency: Starcom Kyiv
Additional company: Publicis Content, Kyiv
Web address: https://info.citroen.ua/c5ac-landing/#mattress
Agency chief executive officer: Svitlana Zagidko
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Semen Stakhov
Account director (agency): Tetiana Dekhtiarenko
Strategic planner / strategist: Andriy Lutsenko
Agency producer: Taras Dzhumaha
Post production: Dmytro Pokrason
Digital creative: Anastasiia Horodetska
Additional company: Olena Bakum-Ramola, Leader of Creative Business Alisa Hryboiedova, Account Manager Publicis Content: Solomia Lob, Branded Content Head Anastasiia Kanonska, Head of SMM&Production Kateryna Oliinyk, Influencer Content Lead Yaroslav Mudriak, Integration Strategy Lead Tetiana Rubets, Integration Team Lead Halyna Kozlova, Integration Team Senior Manager Oksana Pobereznichenko, Junior Branded Content Manager Sofiia Ivanova, Junior Influencer Marketing Manager Olga Buzunova, Managing Director, Publicis Content