Cgates

Creative idea

Cgates, Lithuania’s fastest but smaller internet provider, needed stronger brand awareness and consideration without matching competitors’ budgets. Since its service is only available in apartment buildings, we built the “Eik tu namas” campaign around an honest position: the world’s first and fastest “Flat Internet” for flat residents. Then we took it further by entering a space no competitor dared to use — porn sites. The insight was simple: good content needs good internet, and buffering ruins the worst moment. Using the same campaign character, we created porn-style ads where intimacy is interrupted by buffering, delivering Cgates’ message with humor, relevance, and standout impact.

Brand name: Cgates
Advertiser / client: Cgates
Product / service: Telecommunication companie
Campaign name: Cgates
Agency network: INDEPENDENT AGENCY
Agency: Fabula Rud Pedersen Lithuania
Creative director: Linas Migonis
Art director: Jolita Galamb
Account director (agency): Rūta Pastarnokienė