Report to Reward

Creative idea

Report to Reward transformed gaming's reporting mechanic into a participation mechanic. Instead of reporting disruptive players to get them punished, gamers could report teammates with poor microphone quality and help them win a new headset. To make this possible, Geizhals created the Mic Police, a custom reporting ecosystem operating across Discord, Twitch and YouTube. Every report contributed to identifying the community's most notorious audio offenders through a weighted voting system. By turning a familiar gaming behaviour into an active brand experience, Geizhals created engagement through participation rather than advertising.

Brand name: Geizhals Preisvergleich
Advertiser / client: Geizhals Preisvergleich
Product / service: Geizhals
Campaign name: Geizhals: Report to Reward
Agency network: SERVICEPLAN
Agency: Mediaplus Austria
Media agency: Mediaplus Austria