How a non-profit fought the social media giants, armed with a bunch of t-shirts

Creative idea

Total paid investment: €330. Every cent went to Instagram ads seeding the initial product launch. No media agency. No paid influencers. No PR spend. The budget constraint wasn't an obstacle — the entire campaign strategy was designed around it. A small nonprofit using its last available budget to find the one gap in a platform policy that had shut it out. The constraint became the story. The story became the media.

Brand name: Naisten Linja
Advertiser / client: Naisten Linja
Product / service: Naisten Linja helpline
Campaign name: The Banned Collection
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Agency chief executive officer: Riku Vassinen
Chief creative officer: Riku Vassinen
Creative director: Ossi Honkanen
Art director: Antti Kaarto
Designer: Anssi Arte
Music: Epidemic Sound