EUR 1,000 that Saved a Bakery from Bankruptcy

Creative idea

'Macaroom' was operating at a loss. Its core product, macarons, was indistinguishable from dozens of competitors. No differentiation. No story. No reach. The founders' brief: 'Either save us, or we go bankrupt.' EUR 1,000. One freelance consultant for strategy, tactics and full execution. No paid media. Pre-Christmas noise. The insight: media doesn't cover products – it covers stories. So the creative core was to change the business focus and create a new hero product. Macaroom stopped operating as another macaron studio and became the home of Lithuania's largest 'Medutis' collection – the nostalgic dessert at the heart of every Lithuanian household, now the brand's own territory.

Brand name: Independent communications consultant Greta Šeibelytė
Advertiser / client: Macaroom
Product / service: Lithuania's largest 'Medutis' honey cake collection
Campaign name: EUR 1,000 that Saved a Bakery from Bankruptcy
Agency network: INDEPENDENT AGENCY
Agency: Independent communications consultant Greta Šeibelytė (Vilnius, Lithuania)
Agency chief executive officer: Independent communications consultant Greta Šeibelytė
Chief creative officer: Independent communications consultant Greta Šeibelytė
Creative director: Independent communications consultant Greta Šeibelytė
Copywriter: Independent communications consultant Greta Šeibelytė
Account director (agency): Independent communications consultant Greta Šeibelytė
Managing director: Independent communications consultant Greta Šeibelytė
Strategic planner / strategist: Independent communications consultant Greta Šeibelytė
Pr director: Independent communications consultant Greta Šeibelytė
Additional company: The whole campaign - from its strategy and tactics to every single step of execution - was delivered by one freelance independent communications consultant, Greta Šeibelytė.