STEP OUT OF THE BUS

Creative idea

Neviot’s promise, “For Body & Soul,” encourages people to do something good for themselves. As reaching 10,000 steps became a wellness challenge, Neviot wanted to turn “walk more” into something people could do. Instead of starting with a media mix and hoping to find right audience, we started with the moment when walking could become a choice. That’s why we chose Moovit, Israel’s leading public transportation app, used by over 3 million people. People were deciding how to get from A to B. We turned the distance from station to destination into steps, making the message actionable at the right time

Brand name: NEVIOT
Advertiser / client: NEVIOT CBC
Product / service: MINERAL WATER
Campaign name: NEVIOT X MOOVIT
Agency network: SAATCHI & SAATCHI
Agency: BBR SAATCHI & SAATCHI TEL AVIV
Media agency: UNION MEDIA
Agency chief executive officer: Shani Vengosh
Creative director: Adi Farhi
Art director: Oren Amiran
Copywriter: Zahara Biton
Account director (agency): Lotem Hamburg
Media director: Bar Galay
Managing director: Ran Danino
Strategic planner / strategist: Hadas Dublin