Report to Reward

Creative idea

The campaign was built around a simple audience insight: nothing is more annoying in online gaming than a teammate with a terrible microphone. Rather than promoting headsets through conventional advertising, Geizhals decided to solve the problem itself. We transformed one of gaming's most familiar behaviours, reporting other players, into a positive community mechanic. Through the Geizhals Mic Police, a custom bot system operating across Discord, Twitch and YouTube, gamers could report poor microphone quality and help the worst audio offenders receive a headset upgrade. The audience insight became the campaign mechanic, the media channel and the solution itself.

Brand name: Geizhals Preisvergleich
Advertiser / client: Geizhals Preisvergleich
Product / service: Geizhals
Campaign name: Geizhals: Report to Reward
Agency network: SERVICEPLAN
Agency: Mediaplus Austria
Media agency: Mediaplus Austria