Report to Reward

Creative idea

Report to Reward was built around a simple creative inversion: turning gaming's reporting system from punishment into reward. Instead of reporting disruptive players to get them penalized, gamers could report teammates with terrible microphone quality and help them receive a new headset. To make the idea real, Geizhals created the Mic Police, a custom reporting ecosystem spanning Discord, Twitch and YouTube. Reports from all platforms flowed into one central database and were evaluated through a weighted voting system. By transforming a familiar gaming behaviour into a positive upgrade mechanic, Geizhals solved a genuine community frustration instead of simply advertising products.

Brand name: Geizhals Preisvergleich
Advertiser / client: Geizhals Preisvergleich
Product / service: Geizhals
Campaign name: Geizhals: Report to Reward
Agency network: SERVICEPLAN
Agency: Mediaplus Austria
Media agency: Mediaplus Austria