The Remote Control Was TikTok

Creative idea

Turn Easter into a national media event that anyone could join, wherever they were and whatever screen they were watching. Horia Brenciu, Majda Aboulumosha and Andrei Rosca opened their real family Easter tables to their communities. Minutes before the scheduled commercial break, they began a live countdown and invited followers to turn on PRO TV while remaining in the stream. At the exact moment, their three live feeds crossed from their phones into national television and became one live Mega Image commercial.

Brand name: MEGA IMAGE
Advertiser / client: MEGA IMAGE
Product / service: CONSUMER GOODS
Campaign name: The Remote Control Was TikTok
Agency network: INDEPENDENT AGENCY
Agency: HEIST INDUSTRIES BUCHAREST
Media agency: UNITED MEDIA
Digital agency: HEIST INDUSTRIES
Agency chief executive officer: RADU PILAT
Chief creative officer: RADU PILAT
Executive creative director: ANA RINDERU
Creative director: RADU PILAT
Art director: MIRCEA GHEORGHE
Copywriter: ANA RINDERU
Account director (agency): DENISA RAITA
Client account director: MIHAELA VASILESCU
Media director: CATALINA CIOCILTAN
Pr director: DENISA DUMITRU