RECHARGE YOUR BATTERIES

Creative idea

Gen Z, paralyzed by the climate crisis, recycles batteries at half the rate of Baby Boomers. Instead of guilt-tripping, we connected recycling with personal wellbeing, leveraging the overlap of Wellbeing Day (Sep 8) and Battery Recycling Day (Sep 9). We partnered with Emilio Piano for 'Recharge Your Batteries Concert' at a mall in Warsaw where audiences requested songs by depositing used batteries. Published as Reels and TikToks, it turned a recycling act into a global viral music experience, helping young people feel that the smallest gesture for the planet — dropping off a battery — directly improves their own wellbeing.

Brand name: Interzero
Advertiser / client: Interzero Polska
Product / service: Battery Recycling
Campaign name: RECHARGE YOUR BATTERIES
Agency network: INDEPENDENT AGENCY
Agency: SYRENA COMMUNICATIONS
Additional company: Dyspensa Studio
Production company: Dyspensa Studio
Web address: https://www.instagram.com/p/DObUK9eDBF_/
Agency chief executive officer: Marek Szynal
Chief creative officer: Jarek Wiewiórski
Creative director: Jarek Wiewiórski
Art director: Helena Nowakowska, Feliks Marciniak
Copywriter: Jarek Wiewiórski
Designer: Piotr Sułecki
Account director (agency): Katarzyna Lewandowska, Monka Stadnik
Pr director: Magdalena Łukasiuk
Film production: Emilio Piano / Dyspensa Studio
Event production: Wojtek Urbański / Dyspensa Studio
Additional company: Emilio Piano, Anna Grom (Interzero), Jacek Brzeziński (Interzero), Edyta Mantorska (Interzero), Monika Krysztofińska (Interzero), Piotr Lenartowicz (Dyspensa Studio), Michał Czartoryski (Dyspensa Studio), Rafał Zezula (Dyspensa Studio).