Luck changes, indeed

Creative idea

As one of the most superstitious believes for Bulgarians is that a black cat passing your way brings bad luck, we recreated this in digital, where our black cat passed the users feed in the form of native formats, influencer reels & brand content with one simple message: If a black cat passes your way, it needs adoption – Facebook – Instagram – TikTok – Influencers – Webbaners

Brand name: Purrs.bg
Advertiser / client: Purrs.bg
Product / service: Cat adoption company
Campaign name: Luck changes, indeed
Agency network: INDEPENDENT AGENCY
Agency: together&, Sofia
Web address: https://purrs.bg/
Creative director: Nikolay Stoynov
Art director: Sofroni Milev
Copywriter: Tsvetana Ilieva
Designer: Polina Haralambova
Client account director: Presiyan Kirilov
Managing director: Presiyan Kirilov
Strategic planner / strategist: Presiyan Kirilov