Report to Reward

Creative idea

Report to Reward transformed gaming's reporting culture into a social participation mechanic. Instead of reporting disruptive players to get them punished, gamers could report teammates with terrible microphone quality and help them win a new headset. To bring the idea into the platforms gamers use every day, Geizhals created the Mic Police, a custom multi-platform bot system across Discord, Twitch and YouTube. Reports from all three platforms were collected in one central database and evaluated through a weighted voting model. By embedding the mechanic directly into gaming communities, Geizhals turned social interaction into active participation.

Brand name: Geizhals Preisvergleich
Advertiser / client: Geizhals Preisvergleich
Product / service: Geizhals
Campaign name: Geizhals: Report to Reward
Agency network: SERVICEPLAN
Agency: Mediaplus Austria
Media agency: Mediaplus Austria