Streets Speak

Creative idea

STREETS SPEAK transformed ordinary address signs into interactive gateways to Kazakhstan’s cultural heritage. We taught Yandex Search’s smart camera to recognize address signs and the names displayed on them, opening AI-powered podcasts where historical figures told their own stories. To launch the project, we created a manifesto film, radio spots, podcasts on streaming platforms, outdoor advertising featuring restored archival portraits, a dedicated website, and bus announcements voiced by the historical figures themselves. Thus, everyday navigation became a new way to discover Kazakhstan’s history.

Brand name: Yandex Kazakhstan
Advertiser / client: Yandex Kazakhstan
Product / service: Yandex Search Kazakhstan
Campaign name: Streets Speak: Stories hidden in address signs, told by AI
Agency network: INDEPENDENT AGENCY
Agency: Seed, Almaty
Production company: Suyek production
Web address: https://yandex.kz/esimder/rus
Agency chief executive officer: Dmitry Volkov
Executive creative director: Rasul Abidov
Creative director: Nail Muratov
Art director: Alfira Abdalimova ,Vladimir Chetverikov ,Sergey Alexanin
Copywriter: Roman Shakhbalaev, Ersultan Karanov
Designer: Ernest Toleutaev
Account director (agency): Artur Karabajak
Client account director: Anastasia Kulagina
Strategic planner / strategist: Rustem Baltabekov
Senior planner: Dmitriy Larionov
Additional company: Credits Client — Yandex Kazakhstan Agency Historical Research Consultant — Botagoz Kaldayakova Suyek production Director: Renat Poposhev DOP: Rustam Zhanguzhinov Drone operator: Nurtugan Dairbek 1st AD: Zelimkhan Yangulbayev Producer: Meruyert Tanzharikova Art-Department: Malika Tasbulat sezimgetolybala Edit: Vyacheslav Ligay CGI: Daniyas Dabybek 3D: Anel Mailybayeva SFX: Artyom Cherkassov Mixed media animation: Timur Akhmetov