STEP OUT OF THE BUS

Creative idea

What if your daily commute could help you reach 10,000 steps? Neviot found a way to turn a daily mobility behavior into a wellness opportunity by partnering with Moovit, Israel’s leading public transportation app, used by over 3 million people. We took an existing piece of information already built into Moovit’s route-planning experience — the distance from the station to the destination — and translated it into steps. The Neviot Route showed commuters in real time how many steps they could add by getting off earlier and walking to their destination, turning existing route information into a new and more relevant value for consumers.

Brand name: NEVIOT
Advertiser / client: NEVIOT CBC
Product / service: MINERAL WATER
Campaign name: NEVIOT X MOOVIT
Agency network: SAATCHI & SAATCHI
Agency: BBR SAATCHI & SAATCHI TEL AVIV
Media agency: UNION MEDIA
Agency chief executive officer: Shani Vengosh
Creative director: Adi Farhi
Art director: Oren Amiran
Copywriter: Zahara Biton
Account director (agency): Lotem Hamburg
Media director: Bar Galay
Managing director: Ran Danino
Strategic planner / strategist: Hadas Dublin