LEAFLETS

Creative idea

In Slovakia, many drivers change to winter tires only after the first snowfall. But autumn roads can already be dangerous, especially when covered with wet fallen leaves. Opel introduced LEAFLETS, turning fallen leaves into simple outdoor reminders. Real leaves were stamped with a tire-change message and placed on car windshields - not only on Opels, but on cars of other brands, too. So leaves that cause skids now prevent them. And they also invite drivers to Opel services.

Brand name: Opel
Advertiser / client: Opel Slovakia
Product / service: Automotive
Campaign name: LEAFLETS
Agency network: OGILVY
Agency: Istropolitana
Agency chief executive officer: František Toman
Chief creative officer: Peter Darovec
Creative director: Jakub Svetlík
Art director: Richard Sokol, Jakub Šťavina
Copywriter: Patrícia Al-Hadi
Account director (agency): Katarína Juríčková
Client account director: Martin Toman
Strategic planner / strategist: Veronika Romsauerová
Additional company: Account Manager: Jana Jančo Social Media Manager: Linda Lukoničová Strategy Planner: Juraj Plánovský Video maker: Jakub Šťavina