When Walls Come to Life

Creative idea

Behind many closed doors in Slovenia, women are living with violence that remains unseen. Every second woman has experienced intimate partner or domestic violence, often hidden behind the very walls meant to protect her. For the If Walls Could Speak campaign, we brought a construction scaffold in central Ljubljana to life, showing that violence can hide even where a home is still being built. AR technology helped us make the invisible visible. A mysterious pink scaffold invited passers-by to scan a QR code and discover real audio stories supported by abstract depictions of violence.

Brand name: DRUŠTVO SOS TELEFON ZA ŽENSKE IN OTROKE - ŽRTVE NASILJA
Advertiser / client: DRUŠTVO SOS TELEFON ZA ŽENSKE IN OTROKE - ŽRTVE NASILJA
Product / service: Helping victims of violence against women and children.
Campaign name: If Walls Could Speak
Agency network: INDEPENDENT AGENCY
Agency: Pristop
Production company: NuFrame
Web address: https://drustvo-sos.si/sl_si/ce-bi-stene-govorile/
Agency chief executive officer: Jure Tovrljan
Chief creative officer: Rok Artiček
Executive creative director: Rok Flego
Client account director: Klara Rupret
Managing director: Žiga Gliha
Digital production: Matic Klemen, Urška Kos
Additional company: Ana Cajhen (asistentka vodje projektov), Emil Barbarić (izvedba)