CITYRINGLIGHT

Creative idea

One of the bravest things online today is simply showing up. O2's platform 'Courage' is about the push that gets you past that first step. So we turned our own media into the reason to take it. The O2 logo already looks like a ring light, so at night we made it one: low-light transparency around the logo, a phone holder in the middle. A plain citylight became CITYRINGLIGHT, an ambient format that doesn't just carry the message, it produces content. By day, advertising space. By night, a public studio on the sidewalk.

Brand name: O2 Slovakia
Advertiser / client: O2 Slovakia
Product / service: Launch of the Courage communication platform
Campaign name: CITYRINGLIGHT
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Agency chief executive officer: Rastislav Bahurinský
Creative director: Juraj Kováč
Art director: Martin Jaňák, Marek Sivy, Filip Dočekal, Michal Döme
Copywriter: Michal Roháček, Erik Oravec, Dano Vachuna, Romana Kádeková, Matúš Igaz
Account director (agency): Diana Hromeková, Zuzana Lempochnerová
Strategic planner / strategist: Juraj Kováč, Lenka Dzurendová