The Pink Receipt

Creative idea

In October, receipts issued at Spar were printed on pink paper. On the back of the receipts, we included instructions for performing breast self-exams. A QR code was added, linking to a website with detailed guidelines for the self-exam. We also used the Spar app to promote self-exams by creating a simple reminder. To enable customers to participate in raising breast cancer awareness in future, we gave them the opportunity to support Europa Donna by purchasing selected women’s care products.

Brand name: Spar Slovenija
Advertiser / client: Spar Slovenija, Združenje Europa Donna Slovenija
Product / service: BREAST CANCER AWARENESS
Campaign name: The Pink Receipt
Agency network: INDEPENDENT AGENCY
Agency: AV STUDIO
Additional company: ORBICO
Production company: BRIGHT
Web address: https://www.samopregled.si/
Agency chief executive officer: Vida Žgank
Executive creative director: Gal Erbežnik
Creative director: Gal Erbežnik, Robert Bohinec
Art director: Gašper Štern
Copywriter: Lana Natek
Designer: Urh Kočevar
Account director (agency): Dunja Bibinako Marovt