PRNAĐI POSAO

Creative idea

Infostud launched 'PRNAĐI POSAO' ('Find A Job' with the 'o' missing), placing billboards across Serbia with a deliberate typo. What looked like a careless printing error triggered a wave of reactions, from mockery to praise, as screenshots spread across social media. Phase two revealed the 'mistake' was intentional, a trigger exposing how quickly we spot other people's flaws while ignoring our own, like staying in the wrong job for years. Combining OOH, digital, and radio with strong organic virality, the campaign pushed people toward real action: finding a job that actually fits them, turning a moment of public correction into personal reflection and change.

Brand name: Poslovi.infostud
Advertiser / client: Profit company- Infostud Rešenja D.O.O Subotica
Product / service: Job search platform
Campaign name: PRNAĐI POSAO
Agency network: INDEPENDENT AGENCY
Agency: Infostud Rešenja D.O.O Subotica
Web address: https://poslovi.infostud.com/
Film production: Nikola Randjelovic