B-BOARD

Creative idea

Our task was to communicate the partnership of SWIPE - a mobile carrier for young people - with the Red Bull Dance Your Style event, a dance competition attended by hundreds of dancers every year. We wanted to create something unique for them right at the event and communicate our support for dance. Instead of a boring ad space, we created the B-BOARD: a mat that turns any street corner into a dance spot. We challenged people at the event to 'steal' the B-BOARDs. They appeared in videos by dance crews, were danced on by the overall competition winner, and became the centerpiece of our summer social media campaign.

Brand name: Telekom
Advertiser / client: Slovak Telekom
Product / service: DANCE YOUR STYLE competition sponsorship
Campaign name: B-BOARD
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Media agency: WPP Media
Agency chief executive officer: Kamil Charvat
Creative director: Jaroslav Vigh, Adam Baska
Art director: Tomas Banik
Copywriter: Michaela Markuskova, Sabina Lukacova
Account director (agency): Petra Barcakova, Tatiana Baca
Director: Lukas Krist
Director of photography: Martin Palkovic, Oliver Michalik, Tomas Miklas
Music: Vi3e
Additional company: Account manager: Zuzana Kormancova