Barbecue billboard

Creative idea

Instead of renting many billboards for 'Fix' tasty meat products, we decided to make 1 billboard which works harder. We turned a video billboard into a living barbecue! How? First, we used a tasty video of a smoking barbecue, as the ad in the billboard. Then, we installed a special smoke system behind the billboard, producing bursts of real smoke. As the smoke rose from behind the billboard, synchronized with the grilled meats in the video ad, it created the illusion that they were being cooked right there on the spot. A tasty sight, attention-grabbing, which was our main goal.

Brand name: Fix
Advertiser / client: Fix Pro
Product / service: Meat products
Campaign name: 'It's a Fix moment!'
Agency network: INDEPENDENT AGENCY
Agency: New Moment Tirana
Media agency: New Moment Tirana
Production company: New Moment Tirana
Web address: https://www.fixpro.al
Agency chief executive officer: Oliver Petrovski
Chief creative officer: Ilinka Crvenkovska
Art director: Edli Akolli
Designer: Kristi Çunga
Account director (agency): Altina Banaj
Strategic planner / strategist: Oliver Petrovski
Senior planner: Xheni Skenderi
Additional company: Olti Permeti - Art Director Adela Kaca - Media planner